c|net: Microsoft looks to ‘Mojave’ to revive Vista’s image […] The subjects were put on video, asked about their Vista impressions, and then shown a “new” operating system, code-named Mojave. More than 90 percent gave positive feedback on what they saw. Then they were told that “Mojave” was actually Windows Vista. […] Veghte is convinced, like others at Microsoft, that despite early technical challenges, Vista’s problems are primarily ones of perception. Much of that perception, Microsoft belatedly acknowledges, stems from Apple’s successful and unchallenged anti-Vista campaign.

Perception has killed more software projects than technology has. At least in my experience, which has covered a number of technologically superior products that got torpedoed by inferior but better marketed examples.

What I do find moderately amusing is when my iPhone prompts me for a password whenever I try to download something from the on-device App Store… very, uh, UAC like no? Just as annoying yet just as security oriented…

Still think perception isn’t everything?