The Bon Marché is officially gone. The flirtation with the Bon-Macy’s has been put to bed – no surprise in that – and as near as I can tell, almost all Federated Department Stores owned stores are now simply called Macy’s; they also own Bloomingdale’s and as strong as the Macy’s brand is, Bloomies has a cult following on it’s own.

What’s it matter?
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