c|net: Microsoft looks to ‘Mojave’ to revive Vista’s image […] The subjects were put on video, asked about their Vista impressions, and then shown a “new” operating system, code-named Mojave. More than 90 percent gave positive feedback on what they saw. Then they were told that “Mojave” was actually Windows Vista. […] Veghte is convinced, like others at Microsoft, that despite early technical challenges, Vista’s problems are primarily ones of perception. Much of that perception, Microsoft belatedly acknowledges, stems from Apple’s successful and unchallenged anti-Vista campaign.
Perception has killed more software projects than technology has. At least in my experience, which has covered a number of technologically superior products that got torpedoed by inferior but better marketed examples.
What I do find moderately amusing is when my iPhone prompts me for a password whenever I try to download something from the on-device App Store… very, uh, UAC like no? Just as annoying yet just as security oriented…
Still think perception isn’t everything?
Most people don’t even know why they hate Vista, they just hate it because it’s popular to hate. I’m sure that whole video just had 20 minutes of eye candy and gadgets while the dumbfounded spectators ate cookies and were awed by the shinny buttons. Throw ’em all in a room and tell them to install a 4 year old printer and see what feedback you get.
Uh, it wasn’t a video/commercial… was a hands on trial, if I remember the article correctly.
I was a picky eater growing up. As a kid I thought, if it smells bad, it’s gonna taste bad, so I not gonna eat it! I guess a lot of folks think Vista smells bad without even tasting it.
Mojave? “He likes it! Hey Mikey!” :-)
Mojave experiment gets a web site.
http://www.mojaveexperiment.com/