MSNBC: Diet pill’s icky side effects keep users honest […] Threat of embarrassment forces Alli users to eat healthy — or else […] “(I)’ve pooped my pants 3 times today, and sorry to get descriptive but it even leaked onto the couch at one point!” writes one user.

Now that is pretty freakin classic. Product could backfire and cause you to backfire yet the article goes on to include comments about how people love it.

Talk about a great marketing department, look at Alli: talented enough to sell shit and have people ask for more – that’s success.