The Levi’s Phone. YouTube on mobile devices. YouTube on AppleTV.

I don’t get any of this. A jeans company making a cell phone is just as useless as being able to view some random, grainy, came-from-a-VHS-tape 1982 Knight Rider episode on a 50″ TV or a 2.5″ phone. If YouTube had some regular content that wasn’t under constant threat of being pulled by copyright lawyers, it’d be a step in the right direction, but… I don’t know. I don’t get it.

Maybe people want to watch the Star Wars kid redux thrice over on the go and I’m missing it?